Content Plan
A rolling calendar of ready-to-make content ideas for your brand.
At a glance
| Where | Marketing Studio → Content Plan |
| Cost | The plan itself (ideas and captions) is part of your plan; you only spend credits when you make the content, at the usual price of the tool used |
| You get | A day-by-day plan: each entry has a content type, a target platform, a concrete idea, and a ready-to-copy caption with hashtags |
What it is
Content Plan answers the hardest daily question — "what should I post today?" It builds a day-by-day plan of content ideas tailored to your brand: each entry comes with the content type (e.g. tutorial video), the target platform (e.g. TikTok), a concrete idea, and a ready-to-copy caption with hashtags.
Where to find it
Marketing Studio → Content Plan, or go directly to studio.zoviz.com/content-plan.
How to act on each day's idea
For each day's suggestion you can:
- Make this video — Zoviz produces it (this costs credits at the usual price of the tool used).
- Skip this one — not every idea has to ship.
- Different angle — same topic, new take.
- Change type or platform — turn a TikTok tutorial into an Instagram carousel.
The plan itself — ideas and captions — is part of your plan; you only spend credits when you make the content.
Tips & limits
- Copy the caption even when you shoot the video yourself — the hashtags and hook are done.
- Batch a week: skim the next seven days, make the two or three strongest, skip the rest guilt-free.
Common questions
Does the content plan cost credits?
The plan itself, ideas and captions, is part of your plan. You only spend credits when you make the content, for example with Make this video, at the usual price of the tool used.
What does each idea in the plan include?
The content type (e.g. tutorial video), the target platform (e.g. TikTok), a concrete idea, and a ready-to-copy caption with hashtags.
What if I don't like a suggestion?
Click Different angle for a new take on the same topic, Change type or platform to turn it into another format, or Skip this one.
Related
- Video Studio
- Social Media Content Suite
- Social Studio — schedule what you make
Last updated 1 October 2026
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