The Brand Kit & its 16 assets
Your Brand Kit is the identity Zoviz builds for each brand — and the library of 16 asset types it can generate from it. This page explains the kit and every asset, including export formats and how many templates each offers.
Related: How Zoviz works · Create your first brand
What the Brand Kit is
When you create a brand, Zoviz generates a Brand Kit — a coordinated identity that includes your:
- Logo (in multiple variations)
- Color palette
- Fonts
- Brand Book (guidelines for using them)
The kit is the single source of truth for how your brand looks. Every asset you generate pulls from it automatically, so your social posts, cards, and documents all stay on-brand without any manual styling.
The 16 asset types
From your kit, Zoviz can generate 16 types of ready-to-use assets. Each comes with a set of templates (the number in brackets shows how many). Pick a template and your logo, colors, and brand details are already applied — edit anything, then download.
Marketing & social
| Asset | Templates | What it's for |
|---|---|---|
| Social Posts | 1000+ (new weekly) | On-brand posts for Instagram, Facebook, LinkedIn, and more. |
| Social Stories | 1000+ (new weekly) | Vertical story-format graphics for Instagram/Facebook stories. |
| Social Profiles & Covers | +50 | Profile images and cover/banner art for your social channels. |
| Ads | 1000+ (new weekly) | Display and social ad creatives. |
| YouTube Thumbnails | 300+ | Click-ready thumbnails for your videos. |
| Email Signatures | 5 | Branded sign-offs for your email. |
Print & identity
| Asset | Templates | Notes |
|---|---|---|
| Business Cards | +50 | Print-ready business cards. |
| Letterheads | +50 | Branded letterhead — exports to Microsoft Word (DOCX). |
| Flyers | 1000+ (new weekly) | Promotional flyers. |
| Posters | 1000+ (new weekly) | Larger-format promotional posters. |
| Cards | 1000+ (new weekly) | General-purpose branded message cards. |
| ID Cards | +10 | Staff or membership ID cards. |
Brand essentials
| Asset | What it is |
|---|---|
| Brand Book | Your brand guidelines — logo usage, colors, fonts — generated for sharing. |
| Favicon Pack | A set of favicons for your website. |
| License | An ownership certificate for your design (included with an unlocked brand — not a creation tool). |
| Custom Designs | Your own saved designs and freeform work, stored in the cloud. Starts empty and grows as you create. |
How editing works
Every asset follows the same simple flow:
- Choose a template from the asset's grid — every template is already rendered in your brand's logo and colors, so you're choosing between finished designs, not blank layouts.
- Quick-customize in the editor: element color, logo color (original, black, white, or custom), logo layout — and for two-sided assets like business cards, front and back sides.
- Need more control? Open Advanced Editing for the full editor.
- Download in the right format for that asset (for example, Letterheads export to Word).
Smart Auto-fill does the tedious part: enter your details once (in About Your Brand) and they're applied everywhere — business cards, letterheads, email signatures, and more.
Every tool in the editor, explained: Using the design editor.
Asset downloads & licensing
You can browse and edit all assets for free. Downloading final, high-resolution files requires an unlocked brand:
- Upgrade Your License to unlock a brand for full downloads.
- Licensing is per brand — see Understanding AI Credits & licensing.
Note: Editing and downloading template-based assets does not spend AI Credits. Credits are only used by AI generation tools (like the AI Image Generator or Video Studio). See the credits guide for details.
Where assets live
- All your generated assets are saved to your brand and available from the Brand Dashboard.
- Find earlier work in My Assets (your asset library) and My Gallery (your generated output).
- Freeform and uploaded work lives under Custom Designs.
Common questions
Can I upload my own logo instead of generating one?
Your Brand Kit is built around your Zoviz logo, but you can edit the logo and customize colors and fonts to match an existing identity.
Will my assets update if I change my colors?
Yes — change your brand primary color once (Brand Dashboard → Brand colors) and every template re-renders in the new color instantly, across all 1000s of designs. Already-downloaded files won't change retroactively. See Brand colors on the Brand Dashboard tour.
What formats can I export?
It depends on the asset — for example, Letterheads export to Word and Presentations export to PowerPoint. Each asset's download menu shows its available formats.
Where to go next
- Understanding AI Credits — what credits are, what they cost, and how licensing works.
- How Zoviz works — the full platform overview.