The Brand Kit & its 16 assets

Your Brand Kit is the identity Zoviz builds for each brand — and the library of 16 asset types it can generate from it. This page explains the kit and every asset, including export formats and which assets get new templates every week.

Related: How Zoviz works · Create your first brand

What the Brand Kit is

When you create a brand, Zoviz generates a Brand Kit — a coordinated identity that includes your:

Logo (in multiple variations)
Color palette
Fonts
Brand Book (guidelines for using them)

The kit is the single source of truth for how your brand looks. Every asset you generate pulls from it automatically, so your social posts, cards, and documents all stay on-brand without any manual styling.

Your Brand Dashboard — the "What's included" checklist and brand colors at the top

The 16 asset types

From your kit, Zoviz can generate 16 types of ready-to-use assets. Each comes with ready-made templates, thousands in all, and the busiest asset types get new ones every week. Pick a template and your logo, colors, and brand details are already applied — edit anything, then download.

Asset	What it's for
Social Posts	On-brand posts for Instagram, Facebook, LinkedIn, and more. New templates every week.
Social Stories	Vertical story-format graphics for Instagram/Facebook stories. New templates every week.
Social Profiles & Covers	Profile images and cover/banner art for your social channels.
Ads	Display and social ad creatives. New templates every week.
YouTube Thumbnails	Click-ready thumbnails for your videos.
Email Signatures	Branded sign-offs for your email.

Print & identity

Asset	Notes
Business Cards	Print-ready business cards.
Letterheads	Branded letterhead — exports to Microsoft Word (DOCX).
Flyers	Promotional flyers. New templates every week.
Posters	Larger-format promotional posters. New templates every week.
Cards	General-purpose branded message cards. New templates every week.
ID Cards	Staff or membership ID cards.

Brand essentials

Asset	What it is
Brand Book	Your brand guidelines — logo usage, colors, fonts — generated for sharing.
Favicon Pack	A set of favicons for your website.
License	The brand's license certificate (included with an unlocked brand — not a creation tool).
Custom Designs	Your own saved designs and freeform work, stored in the cloud. Starts empty and grows as you create.

How editing works

Every asset follows the same simple flow:

Choose a template from the asset's grid — every template is already rendered in your brand's logo and colors, so you're choosing between finished designs, not blank layouts.
Quick-customize in the editor: element color, logo color (original, black, white, or custom), logo layout — and for two-sided assets like business cards, front and back sides.
Need more control? Open Advanced Editing for the full editor.
Download in the right format for that asset (for example, Letterheads export to Word).

Smart Auto-fill does the tedious part: enter your details once (in About Your Brand) and they're applied everywhere — business cards, letterheads, email signatures, and more.

Every tool in the editor, explained: Using the design editor.

Every template comes pre-branded — here, business cards

The template editor — quick controls, with Advanced Editing one click away

Asset downloads & licensing

You can browse and edit all assets for free. Downloading final, full-quality files requires an unlocked brand, and a plan is what unlocks it:

Choose a plan to unlock the brand (Unlock Now on the Brand Dashboard) — see Licensing & unlocking a brand.
Unlocking is per brand — each brand you unlock uses one of your plan's brand unlocks.
What each plan includes is on Plans & pricing; current prices are on zoviz.com/pricing.

Note: Editing and downloading template-based assets does not spend AI Credits. Credits are only used by AI generation tools (like the AI Image Generator or Video Studio). See Understanding AI Credits for details.

Where assets live

All your generated assets are saved to your brand and available from the Brand Dashboard.
Find earlier work in My Assets (your asset library) and My Gallery (your generated output).
Freeform and uploaded work lives under Custom Designs.

Common questions

Can I upload my own logo instead of generating one?
Yes. When you start a brand, choose Upload Your Logo — on zoviz.com this is the Already have a logo? Connect your brand link. Zoviz builds the kit around your upload and auto-generates the five color versions, and your Logo Files page becomes the Logo Resizer — see Your logo files, Workflow 2. Then tell Zoviz what you do, who you talk to, and how you sound in your Brand Profile.

Will my assets update if I change my colors?
Yes — change your brand primary color once (Brand Dashboard → Brand colors) and every template re-renders in the new color instantly, across thousands of designs. Already-downloaded files won't change retroactively. See Brand colors on the Brand Dashboard tour.

What formats can I export?
It depends on the asset — for example, Letterheads export to Word and Presentations export to PowerPoint. Each asset's download menu shows its available formats.

Where to go next

Understanding AI Credits — what credits are and where they come from.
Licensing & unlocking a brand — what a plan unlocks.
How Zoviz works — the full platform overview.

Last updated 1 October 2026

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