How Zoviz works
A 5-minute overview of the whole platform. Read this first — everything else in the help center builds on it.
What Zoviz is
Zoviz is an AI-powered branding platform. You start with a brand, Zoviz generates a complete visual identity for it, and from there you can create, publish, and market everything that brand needs — logos, a full brand kit, a website, social content, videos, and more — all kept on-brand automatically.
You don't need design skills. You describe your brand once, and Zoviz reuses that information everywhere.
Zoviz is human-designed, AI-customized: real designers create the icons and templates; AI assembles, customizes, and generates. The exact split: What's designed by humans, what's AI.
The big picture
Almost everything in Zoviz follows three simple ideas. Once these click, the rest of the product makes sense:
- Brands are the top-level container. Everything you make lives inside a brand.
- The Brand Kit is the identity Zoviz builds for each brand — and the 16 asset types it can generate from it.
- AI Credits are the fuel. Generating with AI spends credits; you can always see your balance and top it up.
The Brand Kit doesn't stop at templates — the same identity styles everything downstream: Marketing Studio content, your website, and your social presence all stay on-brand automatically (see The creation engines below).
Let's walk through each.
1. Brands — your starting point
A brand is a workspace for one business or project. It holds your logo, colors, fonts, brand details, and every asset you create.
- Create a new brand by entering a business name (or generating one) and answering a few questions. Zoviz uses these to build your identity.
- Switch brands anytime from the brand menu if you manage more than one.
- The About Your Brand section stores your brand's details (name, tagline, description, industry). These fields auto-fill across templates, so you only enter them once.
Your brand's home base is the Brand Dashboard — the page where you see your kit, launch tools, and manage assets for that brand.
Tip: Each brand is unlocked separately. See Licensing below.
2. The Brand Kit — your identity and your assets
When you create a brand, Zoviz generates a Brand Kit: a coordinated set of logos, color palette, fonts, and brand guidelines. This is the source of truth for how your brand looks.
From that kit, Zoviz can generate 16 types of ready-to-use assets, all automatically styled to match your brand:
| Marketing & social | Print & identity | Brand essentials |
|---|---|---|
| Social Posts (1000+, new weekly) | Business Cards (+50) | Brand Book |
| Social Stories (1000+, new weekly) | Letterheads (+50, exports to Word) | Favicon Pack |
| Social Profiles & Covers (+50) | Flyers (1000+, new weekly) | License (ownership certificate) |
| Ads (1000+, new weekly) | Posters (1000+, new weekly) | Custom Designs (your saved work) |
| YouTube Thumbnails (300+) | Cards (1000+, new weekly) | |
| Email Signatures (5) | ID Cards (+10) |
The numbers show how many templates each asset offers. Pick a template, and your brand's logo, colors, and details are already applied — edit anything, then download.
3. The creation engines — what you can build
Beyond the kit assets, Zoviz includes a set of full creation tools. Each is one engine, even though you may reach it from more than one place in the product.
Core builders
- Logo Maker — generate an editable, vector logo from your brand name or a description.
- Website Builder — build an AI-generated website (with a matching promo banner).
- Link in Bio — a single shareable page linking to everything you do.
- Digital Business Card — a modern, shareable digital card.
- Presentations — generate slide decks, exportable to PowerPoint or PDF.
AI Studio — image & creative tools
The AI Studio groups Zoviz's AI generation and editing tools:
- AI Image Generator (text to image)
- AI Image Editor (brush-based editing)
- Background Remover · Photo Object Removal · Image Upscaler
- Product Photography · Sketch to Image · Document Translator
Video Studio — generate short-form videos from a prompt or your brand kit.
Marketing Studio — grow your brand
Marketing Studio is Zoviz's suite for promotion and content, organized into sub-studios:
- Image Studio — marketing images
- Go Viral Studio — AI influencer personas and viral video references
- Voice Studio — AI voiceovers and music
- Copywriter — video scripts and marketing copy
- Pro Studio — direct model access, motion control, and long videos
- Agent Studio (beta) — AI agent-driven workflows
- Social Accounts (beta) — connect Instagram, Facebook & LinkedIn; schedule and publish
Note: Some tools appear in more than one place (for example, the same image generator is reachable from the Brand Dashboard and inside Image Studio). They're the same engine — your results are identical wherever you start.
Where you work: the surfaces
Zoviz has a few different areas. They all act on the same brands and assets — think of them as different doors into one house:
| Surface | What it's for |
|---|---|
| Brand Dashboard | Your brand's home base — the brand kit, assets, and most tools. |
| Panel | Quick access to create logos, assets, and manage your account. |
| Marketing Studio | The marketing and content suite (sub-studios above). |
| Public tools (zoviz.com) | Free standalone tools — Business Name Generator, Slogan Generator, Color Palette Generator, AI Canvas, and more. |
Wherever you are, your brand context follows you, so everything stays on-brand.
AI Credits — how generation is fueled
AI generation runs on AI Credits. Your current balance is always visible in the top bar, and it's shared across your workspace.
- AI Studio tools cost 1 credit per generation.
- Marketing Studio tools cost 5–20 credits, depending on the tool.
- Template-based assets in your Brand Kit don't spend AI credits to edit and download.
You can charge (top up) credits anytime from your account. A Brand Voucher (1,000 credits) unlocks one full brand.
Why credits run out faster on some tools: higher-effort outputs like video or premium marketing content use more credits per generation than a single image.
Workspaces & teams
If you work with others, you can collaborate in a shared Workspace:
- Invite team members to work on your brands together.
- Roles — Owner, Super Admin, Admin, Designer, Viewer — control what each member can do.
- Use Share to send a brand link to teammates or clients.
Running an agency? The Agency Panel is a separate console for managing many client brands in one place.
Licensing — unlocking your brand
You can explore and build for free, but downloading final, high-resolution assets requires an unlocked brand.
- Upgrade Your License unlocks a brand for full downloads and exports. Licensing is per brand — unlocking one brand doesn't unlock the others.
- Every unlocked brand includes a License certificate confirming ownership of your design.
- Have an activation code (for example from AppSumo or a voucher)? Use Redeem activation code in your account.
A typical workflow, start to finish
Here's how the pieces fit together for a new user:
- Create a brand — enter or generate a business name.
- Get your logo & Brand Kit — Zoviz generates your logo, colors, and fonts.
- Generate assets — make social posts, business cards, a brand book, and more from your kit.
- Build your presence — add a Website, Link in Bio, or Digital Business Card.
- Market it — create images, videos, and copy in Marketing Studio, then publish.
- Unlock & download — upgrade your license to export everything in full quality.
Quick glossary
- Brand — the top-level container for one business and all its assets.
- Brand Kit — the generated identity (logo, colors, fonts) and the 16 asset types built from it.
- Asset — anything you create or download (a post, a card, a video, etc.).
- Surface — an area of Zoviz (Brand Dashboard, Panel, Marketing Studio, public tools) — all act on the same brands.
- AI Credits — the fuel for AI generation.
- Workspace — a shared space for teams.
- License — what unlocks full downloads for a brand.
Where to go next
- New here? Start with Create your first brand.
- Want the full asset list? See The Brand Kit & its 16 assets.
- Confused about credits? Read Understanding AI Credits.