Licensing & unlocking a brand
Zoviz is free to explore. A license unlocks one brand for full-quality downloads — here's how it works.
Also known as: the button is labeled Upgrade Your License in the Brand Dashboard; on zoviz.com, see Pricing (
/pricing).
What a license is
A license unlocks one brand for final output. Before unlocking, you can create a brand, generate a logo, build a full Brand Kit, and design assets freely. Unlocking removes the last gate: exporting everything in full quality.
An unlocked brand includes:
- Full-resolution downloads of your logo package and all Brand Kit assets
- All export formats for each asset (e.g. Word for Letterheads, PowerPoint for Presentations)
- A License certificate confirming ownership of your design
Two types of licenses
Zoviz offers two license levels — pick based on how far you want your ownership to go:
| Standard License | Exclusive License | |
|---|---|---|
| Commercial rights | Full commercial use — advertising, branding, selling products and services | Everything in Standard |
| Copyright | You hold copyright over your logo for your business's lifetime | Same |
| The icon | Licensed to you; the underlying icon remains in Zoviz's catalog | Reserved solely for your business — never sold or displayed to anyone else |
| Trademark | A logo file alone doesn't constitute a trademark, and shared icons are hard to register | Exclusivity makes your logo practical to register as a trademark |
| Cost & term | One-time fee, lifetime, per brand | Standard + an extra cost, lifetime, per brand |
Standard covers most businesses: you can use your logo and assets commercially anywhere, and the copyright in your logo is yours.
Exclusive is for brands that want the icon to be theirs alone — it's withdrawn from circulation, so no other Zoviz customer can ever buy or even see it. That exclusivity is what makes trademark registration viable.
How the Exclusive License works
- It's first-come, first-served. The exclusive option is only shown for icons that nobody has purchased exclusively before. Every Zoviz icon is unique — there's exactly one exclusive owner possible per icon.
- On purchase, the icon is yours alone. It's removed from Zoviz's database and ownership is transferred — locked to you, permanently.
- Don't see the exclusive upgrade for your icon? That means it's already been exclusively purchased — your license still covers full commercial use, but exclusivity is no longer available for that icon.
- Trademark guarantee: because your icon is unique, you can register it as a trademark. If your registration is ever rejected, contact Zoviz by email and we'll change the icon for you at no extra charge.
Good to know: - Once purchased, the license is specific to your registered business — the icon and business name can't be altered afterwards. - Owning the logo file is not the same as a registered trademark, and registration may require legal consultation — contact your local trademark registration office for advice on the process. Full terms: zoviz.com/licensing.
Licensing is per brand
This is the single most important rule: each brand is unlocked separately. Unlocking "Acme Coffee" does not unlock "Acme Consulting." If you manage several brands, each needs its own license.
How to unlock a brand
There are two paths:
With a subscription — plans include a quota of brand unlocks (your Panel home shows it, e.g. Brands Unlocked 1/15). On a locked brand, opening any asset offers Unlock brand kit for this brand — one click applies an unlock from your remaining quota.
Per brand — choose Upgrade Your License in the Brand Dashboard, pick a plan, and complete checkout for that brand. (On accounts with an active subscription, this button applies an unlock from your quota instead.)
Either way, once unlocked: downloads and exports are available everywhere in that brand.
In a team workspace? Only the member who created a brand can purchase or apply its license — see Workspaces & team roles.
Other ways to unlock
- Brand Voucher — a bundle of 1,000 AI Credits that unlocks one full brand. Good if you're launching a brand and want generation fuel in the same purchase.
- Redeem activation code — codes from AppSumo deals, promotions, or vouchers are redeemed in your account. See Redeem activation code.
License vs. AI Credits — don't mix them up
| License | AI Credits | |
|---|---|---|
| Unlocks | Downloads for one brand | Nothing — they're generation fuel |
| Scope | Per brand, permanent | Account-wide balance, spendable |
Full explanation: Understanding AI Credits.
Common questions
I paid but my other brand still asks me to upgrade.
Licensing is per brand — that's expected. Unlock each brand you want to export from.
Do I lose access to my designs if I don't unlock?
No. Your brand and designs stay in your account; unlocking only affects downloads.
Where's my proof of ownership?
Every unlocked brand includes a License certificate — find it in your Brand Kit under License.