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Create your first brand

Everything in Zoviz lives inside a brand. This guide takes you from sign-up to a finished logo and Brand Kit in about 10 minutes.

New to Zoviz? Read How Zoviz works first for the big picture, then come back here to do it.

What you'll end up with

By the end of this guide you'll have:

A named brand set up in your account
An editable, vector logo
A full Brand Kit — colors, fonts, and brand guidelines
A brand ready to generate social posts, cards, a website, and more

You don't need any design experience, and you can do all of this before paying — you only need to upgrade your license when you're ready to download in full quality.

Step 1 — Start a new brand

From the Panel, choose Create new brand (top right). A short wizard walks you through:

Have a logo already? Choose Upload Your Logo to build your brand around it — or Create a New Logo to design one now.
Brand name — it will appear next to your new logo.
Describe your ideal icon (optional) — for example, "a warm sun rising over a coffee cup, minimal line style". Stuck? Use Get AI Description Suggestions.
Brand vibe — pick the personality that fits: Luxury, Minimalist, Eco friendly, Professional, Sporty, or Elegant.
Tagline or slogan (optional) — taglines strengthen your brand; AI suggestions are available here too.

The wizard starts with your brand name

Tip: Not sure about your name or tagline yet? Try the free Business Name Generator and Slogan Generator on zoviz.com first, then create your brand.

Step 2 — Pick and customize your logo

Zoviz generates a page of logo concepts based on your answers. Each concept shows the logo on real mockups, plus what's included: high-quality logo files (PNG, SVG, JPG), a social media kit, brand stationery, and a lifetime commercial-use license.

Refine the results with the Keywords, Style, and Color filters at the top.
Customize opens the concept in the logo editor, where you can adjust the icon, brand name, slogan, background, layout, and palette — every logo is fully editable vector art.
Get Your Logo & Brand Kit when you're happy — your logo becomes the anchor for your whole Brand Kit.

Browse generated logo concepts — filter by keyword, style, or color

You can always come back and regenerate or edit your logo later — it updates across your assets.

Step 3 — Get your Brand Kit

When your brand is created, Zoviz shows a "Your brand is ready" summary — including a designer's note explaining the thinking behind your logo. (Zoviz logos are designed and reviewed by real designers, with AI customizing them to your brand; every variant is delivered as editable SVG.)

The "Your brand is ready" summary after setup

With a logo chosen, Zoviz builds your Brand Kit — a coordinated identity that includes:

Your logo in multiple variations
A color palette
Fonts
A Brand Book documenting how to use them

This kit is the source of truth for how your brand looks. Every asset you create from now on uses it automatically, so everything stays consistent.

Your Brand Dashboard after setup — kit checklist, colors, and assets

Step 4 — Fill in your brand details

Open About Your Brand and complete any remaining fields (contact info, website, social handles, longer description).

This matters more than it looks: these fields auto-fill into business cards, email signatures, letterheads, and other templates — so the more you complete now, the less you'll type later.

Step 5 — Create your first assets

You're ready to make things. From your Brand Dashboard, open the Brand Kit asset grid and pick anything to start — for example:

A Social Post to announce your launch
A Business Card
A Brand Book to share your identity with others

Every template already has your logo, colors, and details applied. Edit what you want, then download.

See the full list in The Brand Kit & its 16 assets.

Step 6 — Download and unlock

You can design freely for free. When you're ready to export final, high-resolution files, Upgrade Your License to unlock the brand.

Licensing is per brand — each brand is unlocked on its own.
Have an activation code (e.g. from AppSumo or a voucher)? Use Redeem activation code in your account.

Details: Understanding AI Credits & licensing.

Managing more than one brand

Zoviz is built to handle many brands:

Switch brand anytime from the brand menu — your tools and assets follow the brand you're in.
Each brand keeps its own kit, assets, and license.
Working with a team? Invite them into your Workspace (see roles: Owner, Super Admin).
Running an agency with lots of client brands? Use the Agency Panel.

Common questions

Can I change my logo or colors after setup?
Yes. Edit your logo or palette anytime; your Brand Kit and templates pick up the change.

Do I have to pay before I see my brand?
No. You can create a brand, generate a logo, and design assets for free. Payment unlocks full-quality downloads.

What if I have two businesses?
Create a separate brand for each. They stay completely independent.

Where to go next

The Brand Kit & its 16 assets — everything you can generate.
Understanding AI Credits — how credits and licensing work.