Create your first brand

Everything in Zoviz lives inside a brand. This guide takes you from sign-up to a finished logo and Brand Kit in about 10 minutes.

Open in Zoviz ↗

New to Zoviz? Read How Zoviz works first for the big picture, then come back here to do it.

What you'll end up with

By the end of this guide you'll have:

• A named brand set up in your account
• An editable, vector logo
• A full Brand Kit — colors, fonts, and brand guidelines
• A brand ready to generate social posts, cards, a website, and more

You don't need any design experience, and you can do all of this before paying. You pay when you want full-quality downloads, by choosing a plan that unlocks your brand.

Step 1 — Start a new brand

Starting on zoviz.com? Type your brand name into What's your Brand name? on the home page and click Design My Brand to open the wizard — or click Already have a logo? Connect your brand to start from your own logo. Already signed in? From your dashboard, click Create Logo in the sidebar (the brand switcher's Create New link opens the same start page). A short wizard walks you through:

1. Have a logo already? Choose Upload Your Logo to build your brand around it — or Create a New Logo to design one now.
2. Brand name — it will appear next to your new logo.
3. Describe your ideal icon (optional) — for example, "a warm sun rising over a coffee cup, minimal line style". Stuck? Use Get AI Description Suggestions.
4. Brand vibe — pick the personality that fits: Luxury, Minimalist, Eco friendly, Professional, Sporty, or Elegant.
5. Tagline or slogan (optional) — taglines strengthen your brand; AI suggestions are available here too.

Tip: Not sure about your name or tagline yet? Try the free Business Name Generator and Slogan Generator on zoviz.com first, then create your brand.

Step 2 — Pick and customize your logo

Zoviz opens your album — a page of logo concepts for your name, drawn by human designers. Every concept comes with every file type, stays editable any time, and includes a complete Brand Kit.

• Refine the concepts with the filters at the top, and compare them fairly with the Preview colorways.
• Shortlist favorites with the bookmark — they collect in your Wishlist.
• Preview any concept to see it in use, then choose Use this logo to go with it as-is, or Customize first to open it in the logo editor — icon, name, slogan, background, layout, and palette are all editable vector art.

Every part of the album — including the optional AI-generated mode — is explained in The logo album.

You can always come back and regenerate or edit your logo later — it updates across your assets.

Step 3 — Get your Brand Kit

When your brand is created, Zoviz shows a "Your brand is ready" summary — including a designer's note explaining the thinking behind your logo. (Zoviz logos are designed and reviewed by real designers, with AI customizing them to your brand; every variant is delivered as editable SVG.)

With a logo chosen, Zoviz builds your Brand Kit — a coordinated identity that includes:

• Your logo in multiple variations
• A color palette
• Fonts
• A Brand Book documenting how to use them

This kit is the source of truth for how your brand looks. Every asset you create from now on uses it automatically, so everything stays consistent.

Step 4 — Fill in your brand details

Open About Your Brand and complete any remaining fields (contact info, website, social handles, longer description). Then set up your Brand Profile — what you do, who you talk to, and how you sound — so everything Zoviz's AI creates matches your business.

This matters more than it looks: these fields auto-fill into business cards, email signatures, letterheads, and other templates — so the more you complete now, the less you'll type later.

Step 5 — Create your first assets

You're ready to make things. From your Brand Dashboard, open the Brand Kit asset grid and pick anything to start — for example:

• A Social Post to announce your launch
• A Business Card
• A Brand Book to share your identity with others

Every template already has your logo, colors, and details applied. Edit what you want, then download.

See the full list in The Brand Kit & its 16 assets.

Step 6 — Download and unlock

You can design freely for free. When you're ready to export final, full-quality files, choose a plan to unlock the brand: click Unlock Now on the Brand Dashboard, pick a plan, and complete checkout.

• Starter unlocks 1 brand, Pro up to 5, and Business up to 15. Compare the plans on Plans & pricing; prices, in your local currency, are on zoviz.com/pricing.
• Unlocking is per brand — each brand is unlocked on its own and uses one of your plan's brand unlocks.
• Have an activation code (e.g. from AppSumo or a voucher)? Use Redeem activation code in your account.

Details: Licensing & unlocking a brand.

Managing more than one brand

Zoviz is built to handle many brands:

• Switch brand anytime from the brand switcher in the top bar — your tools and assets follow the brand you're in.
• Each brand keeps its own kit, assets, and unlock status.
• Working with a team? Create a Team workspace and invite members from its Members dialog. Team members per plan: Starter 1, Pro 3, Business up to 10. See Workspaces.
• Running an agency with lots of client brands? Use the Agency Panel.

Common questions

Can I change my logo or colors after setup?
Yes. Edit your logo or palette anytime; your Brand Kit and templates pick up the change.

Do I have to pay before I see my brand?
No. You can create a brand, generate a logo, and design assets for free. You pay when you want full-quality downloads, by choosing a plan.

What if I have two businesses?
Create a separate brand for each. They stay completely independent.

Where to go next

• The Brand Kit & its 16 assets — everything you can generate.
• Understanding AI Credits — how credits work.
• Plans & pricing — what each plan includes.
• Licensing & unlocking a brand — what a plan unlocks.

Last updated 1 October 2026

Still stuck? Contact Zoviz support or ask Zoviz.